Job Description – Sales Engineer

Title:  Sales Engineer

Reports to:   Sales & Marketing Manager

Job purpose:

Supports sales and marketing managers by tracking, investigating, and reporting sales information; resolving problems.

Key responsibilities:

  1. Plan, organize and direct the manufacturing operations which ensure the most effective return on assets.
  2. Market survey of upcoming projects to predict the forth coming demand of Transformer
  3. Establish contacts with Utilities, Consultants and Contractors to follow up the requirement of transformers for the projects identified.
  4. Obtain inquires and submit offers.
  5. Follow-up for approval of drawings by Customer.
  6. Develop pricing strategy with an eye towards maximizing the firm’s share of the market and its profits while ensuring that the firm’s customers are satisfied.
  7. Follow-up on the offers made to the customers for obtaining orders.
  8. Arrange factory visits and customer inspections.
  9. Schedule transformers deliveries to meet customer requirements in co-ordination with the related departments.
  10. Ensure relevant documentation for the dispatch of transformers.
  11. Follow-up of payments.
  12. Prepare brochures/leaflets to meet Company’s marketing strategy.
  13. Periodical analysis of the orders received in comparison with the offers made.
  14. Develop strategy to increase our market share and the development of new markets.
  15. Customer Visits and Follow ups.
  16. Looking after Utilities requirement and studying the tenders from them.
  17. To follow up the quotations and job in hand inquiries.
  18. To generate inquiries from new customers.
  19. To handle customer related issues such as drawings, technical data sheets from design with help of Sales team.
  20. Ensure that the database of customers (and prospective customers) is kept up to date.

Education: BS Electrical Engineering (Power System Preferred)


Electrical Engineering, Power System Studies, Substation Automation, Cost Estimation and Sales. Thorough understanding of relevant techno-commercial tender documents, communication skills, interpersonal skills and sales skills